Toy market news

UK: Baby born celebrates 30th birthday with over 20,000 children

The brand teamed up with educational resource provider iChild to bring Baby born into nurseries and schools across the UK and celebrate its 30th birthday.

The occasion marks the third partnership between iChild and Baby born, seeing 500 participating nurseries and schools being sent a Baby born Magic Doll, a birthday banner and an activity pack, created in partnership with iChild. A further 1300 childcare providers opted to view and download the resource pack, meaning over 20,000 children have helped Baby born to celebrate its birthday milestone this year, developing their own key skills through play with the doll.